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1. : Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely

February 19, 2008
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2. : Sway: The Irresistible Pull of Irrational Behavior Sway: The Irresistible Pull of Irrational Behavior
by: Ori Brafman, Rom Brafman

June 03, 2008
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3. : The Drunkard's Walk: How Randomness Rules Our Lives The Drunkard's Walk: How Randomness Rules Our Lives
by: Leonard Mlodinow

May 13, 2008
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4. : The Logic of Life: The Rational Economics of an Irrational World The Logic of Life: The Rational Economics of an Irrational World
by: Tim Harford

January 15, 2008
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5. : Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive
by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

June 10, 2008
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6. : On Being Certain: Believing You Are Right Even When You're Not On Being Certain: Believing You Are Right Even When You're Not
by: Robert Burton

February 05, 2008
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7. : Kluge: The Haphazard Construction of the Human Mind Kluge: The Haphazard Construction of the Human Mind
by: Gary Marcus

April 16, 2008
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8. : The Back of the Napkin: Solving Problems and Selling Ideas with Pictures The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by: Dan Roam

March 13, 2008
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9. : Blind Spots: Why Smart People Do Dumb Things Blind Spots: Why Smart People Do Dumb Things
by: Madeleine L. Van Hecke

April 26, 2007
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10. : How Judges Think How Judges Think
by: Richard A. Posner

April 30, 2008
List Price: $29.95
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