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1. : Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness
by: Richard H. Thaler, Cass R. Sunstein

April 08, 2008
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2. : Sway: The Irresistible Pull of Irrational Behavior Sway: The Irresistible Pull of Irrational Behavior
by: Ori Brafman, Rom Brafman

June 03, 2008
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3. : The Drunkard's Walk: How Randomness Rules Our Lives The Drunkard's Walk: How Randomness Rules Our Lives
by: Leonard Mlodinow

May 13, 2008
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4. : The Logic of Life: The Rational Economics of an Irrational World The Logic of Life: The Rational Economics of an Irrational World
by: Tim Harford

January 15, 2008
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5. : Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive
by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

June 10, 2008
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6. : The Back of the Napkin: Solving Problems and Selling Ideas with Pictures The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by: Dan Roam

March 13, 2008
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7. : Outliers: The Story of Success Outliers: The Story of Success
by: Malcolm Gladwell

November 18, 2008
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8. : Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
by: Garr Reynolds

January 04, 2008
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9. : On Being Certain: Believing You Are Right Even When You're Not On Being Certain: Believing You Are Right Even When You're Not
by: Robert Burton

February 05, 2008
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10. : Blind Spots: Why Smart People Do Dumb Things Blind Spots: Why Smart People Do Dumb Things
by: Madeleine L. Van Hecke

April 26, 2007
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