Books Let My People Go Surfing: The Education of a Reluctant Businessman
Books and Publications Average Rating:

Rating: - Not your typical business book
I thought this book was excellent. It definitely causes you to think about the relationship of your business to the world at large.

The most helpful part of the book was how Patagonia incorporated their principles into the decision making for the corporation. The real world examples were helpful and easy to understand.

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Rating: - A Model For Humane Business
Conscious review of all aspects of business is the theme here.

Yvon is definitely strong in his beliefs about what needs to happen. He doesn't pussy-foot around the issues. As he states "Patagonia's image is a human voice. It expresses the joy of people who love the world, who are passionate about their beliefs, and who want to influence the future. It is not processed; it won't compromise its humanity. This means that it will offend, and it will inspire."

The book will have the effect you choose to let if have upon you. For me, it was completely inspirational as a model to operate in. Truth be told, even if everyone operated the way advocated, we probably will not get out of the mess we are headed for. However, in the words of Ghandi, "Everything you do is insignificant, but it is very important that you do it."

I read the book as an emerging consciousness - first self concern, then concern for the interests of other people, then concern for other beings, finally concern for the balance of the ecosystem. It is an ethical progression that we all should make, even though it is not a cultural norm.

Well worth reading. Well argued from the environmental or business perspective.

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Rating: - Who knew that Patagonia had a mean side?
Yvon Chouinard built an iconic business which exemplifies commerce with a conscience. I have long been enamored of their products, the photography, and the essays of their catalogs. As a surfer and career environmentalist I was anxious to read this book.

Yvon shared some interesting philosophical perspectives. He takes the position that people who believe the earth to have been created and not the result of evolution are hiding in their faith from the facts. Furthermore, because creationists don't believe in evolution they don't aspire to improve. (Clearly, Yvon never heard of the doctrine of sanctification.) He argues that abortion is a means by which we can keep too many children from being born and then over-running the carrying capacity of the ecosystem. And Republicans? Don't get him started! He might be the only mean spirited Zen Buddhist of whom I have had the displeasure to read.

There is so much to commend here with regard to encouraging businesses and individuals to be environmentally and socially engaged. Too bad the message is soured with arrogance, condescension, and obvious ignorance of those he apparently considers to be enemies of the environment.

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Rating: - let my people go surfing
this book is an inspirational page turner until it gets to the philosophy section which is good and interesting, but the first half is really, really good. i would highly recommend it for all 20-40 year olds that are thinking about changing up their careers to something more fulfilling.