Books Investment Policy
Books and Publications Average Rating:

Rating: - This book Focuses investors to the most important Issue.
Too many investors focus their attention searching for investments that will maximise thier returns and forgo learning about the concepts of risk-adjusted returns, asset allocation, diversification, investment horizon and investment policy. These conscepts will do more to help investors achieve financial security given an individuals unique cercumstances than ones ability to pick the best stock or portfolio of stocks. This book does a great job of educating consumers and redirecting thier focus in the direction the majority of investors should be interested. I would highly recomend this book to anyone intertested in investing and would go as far as to say it "should be required reading by all investors." I only whish this book had expanded it's discussion into how investment policy relates to an individuals Financial and estate plans Then consumers would value the wisdom within it even further. John Ellison,ChFC,CLU