Discount Shopping Online :: Books Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant : :

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by: W. Chan Kim, Renée Mauborgne

List Price: $29.95

Amazon.com's Price: $20.75

You Save: $9.20 (31%)
Prices subject to change.

Used Price: $16.29
Collectible Price: $29.95
Third Party New Price: $17.85

Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 658.802
EAN: 9781591396192
ISBN: 1591396190
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: February 03, 2005
Publisher: Harvard Business School Press
Sales Rank: 478
Studio: Harvard Business School Press

Related Items:

Editorial Review:

Product Description:

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating 'blue oceans': untapped new market spaces ripe for growth. Such strategic moves-which the authors call 'value innovation'- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Make your Blue Ocean. Get the Tools hear!
This is one of those books that makes you sit back and say Wow every few pages. I have been involved in a business for a number of years and was in search of a book that might help us accelerate our growth.

Blue Ocean strategy is one the best books I have read in my educational library for some time. It talks about how to take what you got (your business/organization) and re-invent it into something that is even better, making your company stronger within and giving the market place something that is unique, with potential for strong growth. A strong emphasis is on taking a hard look at what you have and know for certain what the market demands or goals to be attained, then using the tools in this book to get there.

Folks that might review this book in a bad light are those that lack creativity or are unwilling to do the work required for the tools in Blue Ocean Strategy (BOS) to be useful. ... Read More

Rating:

- Nice framework, plenty of useful tools - but no silver bullet unless you bite it
Blue Ocean Strategy is very popular book with over a million copies sold. The subtitle contains a lofty promise as is often the case with strategy books, presumably so they'd sell more. "Making the competition irrelevant" always sounds good. But despite the numerous copies sold and, one would assume, attempts at creating a "Blue Ocean" as the authors call markets with no competition, we still see quite a bit of competition in the world in most or all industries. So what gives? Is the promise overstated and is the book just another useless strategy book out of which comes no practical value?

Yes and no. Of course it doesn't magically make your competition irrelevant just like that. But Blue Ocean Strategy is also far from impractical or useless. So what is a Blue Ocean anyway? It's an area of uncontested market space, where there are no competitors (yet). Traditionally companies strive at surviving in so ... Read More

Rating:

- Framework to look for uncontested market space and breaking away from competition
W. Chan Kim is Professor of Strategy and International Management at INSEAD. Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management. This book was published in 2005 and consists of three parts, whereby each part consists of 2-to-5 chapters each. There is also a short preface and 3 proper appendices.

The aim of the book is made clear in the preface: to make the formulation and execution of blue ocean strategy as systematic and actionable as competing in the red waters of known market space. Whereby the authors in the first chapter introduce blue ocean strategy: "... blue ocean strategy challenges companies to create uncontested market space that makes the competition irrelevant ... blue ocean strategy is about growing demand and breaking away from the competition." The successful formulation and execution of blue ocean strategy is based on six principles which are discussed ... Read More

Rating:

- great book that introduces a whole new concept of marketing
Its is a good book to read not only for marketing people but for anybody who is interested in looking at things from a new perspective.

Discount Shopping Online Books and Publications

Books : Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Books and Publications Average Rating:

Search the web for info about Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Discount Shopping Online Books and Publications

Books : Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantBooks and Publications Average Rating:

Search the web for info about Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Books : Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Books and Publications Average Rating: