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Strategic Modelling and Business Dynamics: A Feedback Systems Approach
by: John Morecroft

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Binding: Paperback
Dewey Decimal Number: 001.434
EAN: 9780470012864
ISBN: 0470012862
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 464
Publication Date: September 10, 2007
Publisher: Wiley
Sales Rank: 94916
Studio: Wiley

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Editorial Review:

Product Description:
John Morecroft's book is an ideal text for students interested in system modelling and its application to a range of real world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of the approach. As such it will appeal to practitioners as well as students.

Robert Dyson, Professor of Operational Research, Associate Dean, Warwick Business School.

Much more than an introduction, John Morecroft's Strategic Modelling and Business Dynamics uses interactive 'management flight simulators' to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The numerous examples provide a rich test-bed for the development of systems thinking and modelling skills

John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management

This book, with its vivid examples and simulators, will help to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong.

John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School

This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones.

Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Université de Lausanne

Strategic modelling based on system dynamics is a powerful tool for understanding how firms adapt to a changing environment. The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. The book offers various simulators that allow readers to conduct their own policy experiments.

Dr. Erich Zahn, Professor of Strategic Management, Betriebswirtschaftliches Institut, University of Stuttgart

A website to accompany the book can be found at www.wiley.com/college/morecroft housing supplementary material for both students and lecturers.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Excellent primer in system dynamics for aspiring practitioners
John Morecroft's book is an excellent primer in system dynamics for aspiring practitioners. The backbone of his argument, developed in 10 chapters, focuses on developing intermediate skills in building models. The purpose of these models is to help us explain the dynamic behaviour of systems in the world of industry and business.

The first two chapters are introductory but vital reading for starters in the discipline. One learns about the rationale behind system dynamics and its basic underlying notions (causality, positive and negative feedback, the use of causal loop diagrams to visualise interdependences). Chapter 3 moves into dynamic simulation proper and discusses how changes in stocks and flows can be visualised and represented in algebraic form. Chapter 4 presents itself as an innocuous case study ("World of showers") but holds important lessons, both at a literal level (as a model to investigate ... Read More

Rating:

- A must in business dynamics!
Outstanding!

A must in business dynamics!
Probably a "de facto" standard in business dynamics, strategy and policy design.
Congratulations, Professor Morecroft!

Rating:

- just the best
If you want an introduction to modeling and simulation this is just the best. Morecroft has obviously given this course so many times he has it down pat. The working cd is a bonus.

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