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Blue Ocean Strategy: Appendix-- A Sketch of the Historical Pattern of Blue Ocean Creation
by: W. Chan Kim, Renee Mauborgne

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Binding: Digital
Format: Download: PDF
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Pages: 22
Publication Date: December 16, 2004
Publisher: Harvard Business School Press
Release Date: October 25, 2008
Sales Rank: 2932887
Studio: Harvard Business School Press

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Product Description:
Creating blue oceans is a dynamic process. Addresses the critical question of the sustainability and renewal of the strategy, including determining when it's time to create another blue ocean. Several key barriers to imitation are identified, along with strategies for reading the signals that point to the need to reinitiate value innovation. This chapter includes detailed examples from three major industry segments: automotive, computers, and movie theaters.

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