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Books : Blue Ocean Strategy: Build Execution into Strategy
Books and Publications

 
: Blue Ocean Strategy: Build Execution into Strategy
See Larger Image 		Blue Ocean Strategy: Build Execution into Strategy
by: W. Chan Kim, Renee Mauborgne

Amazon.com's Price: $6.95
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Third Party New Price: $6.95
Binding: Digital
Format: Download: PDF
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Pages: 17
Publication Date: December 16, 2004
Publisher: Harvard Business School Press
Release Date: October 25, 2008
Sales Rank: 957669
Studio: Harvard Business School Press



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Product Description:
A company does not consist solely of top and middle management. A company is everyone from the top to the front lines, and it is only when members of an organization are aligned around a strategy and support it, for better or worse, that a company stands apart as a great executor. This chapter emphasizes fair process as key to creating a culture of trust and commitment that motivates people deep in the ranks to execute the agreed strategy.



 

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