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Blue Ocean Strategy: Reconstruct Market Boundaries
by: W. Chan Kim, Renee Mauborgne

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Binding: Digital
Format: Download: PDF
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Pages: 37
Publication Date: December 16, 2004
Publisher: Harvard Business School Press
Release Date: October 25, 2008
Sales Rank: 2509274
Studio: Harvard Business School Press

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Product Description:
The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans. The challenge is to successfully identify, out of innumerable possibilities, commercially compelling blue ocean opportunities. This chapter examines six basic approaches to remaking market boundaries that are generally applicable across industry sectors and that lead companies into the corridor of commercially viable blue ocean ideas.

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