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: The Naked Corporation
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: The Naked Corporation

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The Naked Corporation
by: Don Tapscott

List Price: $17.99

Amazon.com's Price: $9.99

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Availability: Usually ships in 24 hours
Binding: Kindle Edition
Dewey Decimal Number: 658.4
Format: Kindle Book
Label: The Free Press
Manufacturer: The Free Press
Number Of Items: 1
Number Of Pages: 368
Publication Date: January 07, 2004
Publisher: The Free Press
Release Date: January 07, 2004
Sales Rank: 17996
Studio: The Free Press

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Editorial Review:

Product Description:
If you have to be naked, you had better be buff. We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust -- as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services -- Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die.

Customer Reviews

Average Rating: out of 5 stars

out of 5 stars

Rating:

5 out of 5 stars

- Fast shipping
This product was shipped to me quickly and was in good shape when it arrived.

Rating:

5 out of 5 stars

- Excellent insights into corporation's image control.
As a digital citizen and knowledge worker, I found this book valuable in explaining how, more than ever, corporations and their executives are being held more accountable by the public. And because information is instantaneous due to the internet, this book advises that corporations should have transparency plans built into their organizational strategies, lest they fall victim to bad press at some point. What is surprising, is unlike what companies want people to think, the average worker is now more empowered then ever to make companies have more integrity. The book also provides suggestions to planning around transparency and they site the companies who have come back after bad press. This book is complimentary to the books written by Peter Drucker and by John C. Bogle. Excellent!

Rating:

5 out of 5 stars

- SOX and Transparency
This is from my blog (which is why it is written this way)

On the Flight to Fremont, I read "The Naked Corporation - How the age of transparency will revolutionize business". You likely think I must have issues since I always read about "naked" (Like "Naked Conversations") but don't worry - its not like that. In this age of Search Engine Optimization, I wonder if the authors thought they might get more hits but that is another topic.

The Naked Corporation talks about the transparency needed in todays post Enron, post Worldcom environment. The basic thesis of the book is that this transparency is good. I agree. It talks about the benefits to the company for being transparent and how it saves money and builds support for the company.

If I have a counter view, it is not to transparency it is to Sarbanes Oxley (SOX) which attempts to legislate ethics and in doing so imparts a huge ... Read More

Rating:

4 out of 5 stars

- Plenty of Insights
Authors Don Tapscott and David Ticoll examine the managerial implications of the age of transparency. Now that the Internet has enabled employees, suppliers, consumers, gadflies, critics and casual lookers to get and swap previously confidential information about companies, the business environment will never be its old self again. Companies have no confidentiality, no privacy and no way to dodge the truth. Those with nowhere to hide must to get accustomed to life in the open. It's not so bad. But to prosper in this wide-open world, managers need to understand that the new way of life has different demands than the old one. Although many of this book's recommendations have become fairly well known, we find plenty of insights that remain fresh and worth reading.

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