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Wikinomics: How Mass Collaboration Changes Everything
by: Don Tapscott, Anthony D. Williams

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Binding: Hardcover
Dewey Decimal Number: 658
EAN: 9781591841937
ISBN: 1591841933
Label: Portfolio Hardcover
Manufacturer: Portfolio Hardcover
Number Of Items: 1
Number Of Pages: 368
Publication Date: April 17, 2008
Publisher: Portfolio Hardcover
Sales Rank: 1984
Studio: Portfolio Hardcover

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Product Description:
An updated edition of the national bestseller—now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Must read to keep up with the times!
Excellent book. I promise you'll learn a lot! Great info to take back to your organization. It provides a different mindset on how to do things and that in itself is worth the read. You'll also be amazed at what companies are doing to stay abreast and be shocked how those who aren't doing are staying in business...but may not be for long.

Rating:

- Solid beginning, some frays near the end
This book provides a good overview of how collaboration is starting to change industries and social networking. Even for someone who is part of the Internet generation, this book examinees many different angles, and presented cases that even I, a veteran Internet junkie, knew very little about. The book does an excellent job of explaining why supporting open platforms has the potential to be extremely profitable. The sections about Linux and Goldcorp seemed particularly solid, providing clear evidence of accomplishments that would not have been possible if the companies involved had chosen to pursue their goals as a closed entity.

That said, the book make some stumbles towards the end, when it tries to argue that open collaboration is just as beneficial for manufacturing physical items as it is for creating and exchanging information. Three of its primary studies are Boeing, Chinese motorcycle manufacturers, ... Read More

Rating:

- Wikinomics Will Change the World
The theme of this book is simple enough to understand and clearly stated at the beginning of the book: More minds and new technologies are allowing more people to share information and ideas, collaborate and innovate in ways the world has never seen, all of which will lead to more rapid and innovate change in the way we live our lives and interact with each other. The remainder of the book is merely examples of how this has happened and how the authors believe that the open sourcing of everything will continue to grow. The book was published in 2006 and while Facebook, flickr, Wikipedia and Linux, among other sites, were up and running and using mass collaboration and user-created content to gain popularity across the web, many more sites have become more popular in the past two years (YouTube or Twitter, for example). The trend will continue to grow. Companies large or small expecting to do well in the next decade will be ... Read More

Rating:

- Helping ArmstrongAuctions.com succeed
This is a great book! Highly recommended.

I read about 5 - 8 business, marketing, technology and auction related books a month to stay on the cutting edge in my auction business. The internet is playing an increasingly important role in my industry and I have been studying about different ways to harness the power of the net to benefit our auction clients. A lot of what is out there is marginal at best....but not Wikinomics, I read this book with highlighter in hand and it is marked up all over the place.

My son and I spent 18 months and over $100K building the latest and greatest live online auction system, which is just about complete and ready to launch. We had lots of new features in mind that we thought would have to be added later...now we are going to use these ideas and bring them to market even quicker. Plus, I always knew there had to be more things possible that I haven't even thought of ... Read More

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