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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by: W. Chan Kim, Renée Mauborgne

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Binding: Hardcover
Dewey Decimal Number: 658.802
EAN: 9781591396192
ISBN: 1591396190
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: February 03, 2005
Publisher: Harvard Business School Press
Sales Rank: 335
Studio: Harvard Business School Press

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Editorial Review:

Product Description:
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Strategy will always include opportunity and risk
Strategy:

1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans.

2. Put the clock forward 20 to 50 years and ask yourself how many unknown industries will exist. Surprisingly, many of the unknown industries will exist.

3. Value innovation is focusing on making competition irrelevant by creating a leap in value for your buyers and you company, thereby opening up new and uncontested market space.

4. Value innovation is neither cutting edge technology nor timing of the market. Value innovation occurs when companies align with utility, price, and cost positions. "If the companies fail to anchor innovation with value in this way, technology innovators and market pioneers often lay eggs that other companies ... Read More

Rating:

- Blue Ocean
About half way through. Not a book you can't put down but good airplane reading. Makes you think about different strategies so worth it.

Rating:

- Worth Understanding the Principles in this Book
The theories and stories in this book should be read by anyone currently a part of running a business. Essentially, a blue ocean is a new market that reaches out to a population not contemplated by the current companies in an existing market. The authors warn companies to get out of the red oceans where daily and bloody battles for market share and new customers occur each day and encourages readers to create a new market, where untapped customers will be drawn in and competition becomes irrelevant because there are no more players in the game. This means changing the status quo, something that is hardly easy, but is critical in remaining competitive in today's global market. This book is a quick read and the ideas and strategies are worth understanding and applying.

Rating:

- Blue Ocean is a must Read
Good Book and a must read for anyone starting a Business or a new venture.

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