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Competing on Analytics: The New Science of Winning
by: Thomas H. Davenport, Jeanne G. Harris

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Binding: Hardcover
Dewey Decimal Number: 658.4013
EAN: 9781422103326
ISBN: 1422103323
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 240
Publication Date: March 06, 2007
Publisher: Harvard Business School Press
Release Date: March 06, 2007
Sales Rank: 3505
Studio: Harvard Business School Press

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Editorial Review:

Product Description:
You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Five stars but... for the right audience!
I was excited by the title, some of the reviews and rushed to buy this. Read it quite fast and got little disappointed. Probably the correct title could be ''Advocacy for Competing on Analytics''. To be clear, the book is very good if you are: a student, a junior project manager, a junior consultant, a manager looking for Business Intelligence ideas, an expert looking for tools to sell analytics, or Business Intelligence, to your top managers.
If you are experienced in using analytics, design and use data collection tools, or using Business Intelligence, the book might bring you little value. I was constantly reading it and looking forward for the real meat, but it didn't really appeared. I certainly will keep it to use as a reference in the future, but still looking for books to provide deeper insights on the subject.

Rating:

- Great Concept - Too Long
This book could be about half as long and just as effective. After you get through the first few chapters you're pretty much rehashing the same things, but overally the book makes good points.

Rating:

- A Panacea for Information Overload
Davenport and Harris have brought a new thinking in business science. They have expanded on CRM also.

In his book, White Nose, Don DeLillo asks "What good is knowledge if it just floats in the air? It goes from computer to computer, but nobody actually knows anything?" Now, with Competing on Analytics, business leaders will know what to do with the huge information they gather, and yet, do nothing with; and infact, too much information which sometimes becomes counterprodustive.

The winning strategies for top businesses must truly be guided by a well-instituted, abundantly erudite and highly analytical processes. Instead of looking backward at their business performances and making retrospective adjustments, the winning businesses must be the ones that have systems to make accurate forecasts of future performance (financial and nonfinancial) so they can react in advance of situations. Rather ... Read More

Rating:

- Very disappointing
I was intrigued by the book's description and I've found other HBS Press books very useful. However, after the foreward by Gary Loveman, the CEO of Harrah's, the book deteriorates into a 186-page argument for the use of analytics in business. The problem with that is I don't need convincing. I'm already interested in using analytics to improve my business - that's why I bought this book! There was very little actionable information presented. If I hadn't been reading this book for a grad school class, I never would have finished it.

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