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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
by: John Medina

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Binding: Hardcover
Dewey Decimal Number: 612.82
EAN: 9780979777707
ISBN: 0979777704
Label: Pear Press
Manufacturer: Pear Press
Number Of Items: 1
Number Of Pages: 301
Publication Date: 2008-03
Publisher: Pear Press
Sales Rank: 524
Studio: Pear Press

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Editorial Review:

Book Description:
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn

In the end, you'll understand how your brain really works--and how to get the most out of it.

About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- According to developmental molecular biologist John Medina, there are twelve simple rules about the brain we know to be fact.
Book Review:
Brain Rules by John Medina
What do we know for sure about the brain? Well, though scientists and researchers uncover new information and present new theories at a remarkable rate, according to developmental molecular biologist John Medina, there are twelve simple rules about the brain we know to be fact.
My favorites are Rule #1: Exercise boosts brain power; Rule #7: Sleep well, think well; and Rule #8: Stressed brains don't learn the same way. In addition, Medina offers the clearest reader-friendly explanation I've come across of the stress response and how stress damages our blood vessels, leading to heart attacks and strokes.
Interesting anecdotes from his personal life and clinical experience engage the reader and surround the cutting edge information presented in this inviting and page-turning "good read."
The book comes with an accompanying DVD that encapsulates ... Read More

Rating:

- Knowing The Brain is Great for Business
If you sell anything, need to persuade others, or desire career advancement, you must study this book. Medina's own attractive approach to serious science supports my belief that too many business speeches and presentations are counter-productive to the desired goals. When you want to make a point, convey a serious message and motivate others, you must attract them through the way their brains work. Don't be boring.

Rating:

- Superficial
I think part of this book is practical advice, part of it is a little
superficial to me ...

Rating:

- A great read, John Medina does a great job !!
This book is amazing in the fact that John Median makes tough hard science easy to understand, drawing easy to understand analogies and using anecdotes.
The first chapter is imperative, in the fact it allows us to understand why exercise and especially aerobic exercise is paramount, he does not though say much about mental exercise, something I believe is equally significant.
The second chapter, survival is equally important it that it helps explain how the brain evolved. Thus, giving us a better insight as to why the brain functions in the manner that it does. This chapter is mostly used as a benchmark in helping explaining why we function in the manner that we do, which has mostly to do with how our earlier ancestors lived and their daily challenges.
Wiring- here John tells us how each of us is wired differently, how each of us thinks in a different manner, more at the unique assets of an individual. ... Read More

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