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The Robert Collier Letter Book
by: Robert Collier

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Binding: Paperback
Dewey Decimal Number: 650
EAN: 9780912576206
ISBN: 0912576200
Label: Robert Collier Publications
Manufacturer: Robert Collier Publications
Number Of Pages: 466
Publication Date: January 01, 1989
Publisher: Robert Collier Publications
Release Date: January 01, 1989
Sales Rank: 138941
Studio: Robert Collier Publications

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Editorial Review:

Product Description:
A book for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Get it TODAY... before it's gone for good!
Without a doubt, Robert Collier's "Letter Book" is
one of the top five books ever written on the subject
of writing effective sales copy.

Robert Collier was a genius, who even today, most
of the big names in the business try to imitate, and
for good reason!

The hardest part in creating a 'salesman in print',
is asking your prospect to exchange their hard earned
money, for the product or service you have to offer.

Robert Collier did this in a fashion unlike any other...

...his copy 'effortlessly' makes you feel compelled
to take action, while leaving you in no doubt that
you're making the right decision.

I personally refer to the infamous "Robert Collier
Letter Book" for inspiration whenever I sit down to
write copy. It's right here on my desk at ALL times...
you could say ... Read More

Rating:

- One of the best!
The Wisdom of Robert Collier I - Including: The Secret of the Ages, Secret of Power AND Secret of Gold

Awesome!!! The message is simple and clear on most things concerning wealth, abundance, spirituality and money. Collier advises on ways to usher balance into life's situations using the right attitude and thinking. I enjoy re-reading Collier's books, and recommend it for all adults in these days of credit related despair and spiritual hopelessness. But, Robert Collier's books are not for the lazy minded - You have to seize from 'mental masturbations' in forms of day dreaming and really focus on your desires to get maximum results.

Rating:

- advanced stuff
Another reviewer though this was beginner stuff - a
shallow reading I think, for this is one of the most
advanced copywriting books of all.

Collier wrote a long time ago. His language is stuffy
by today's standards and people who do not like old
fashioned books will not enjoy this one much.

His understanding of human nature is profound. The
people he was selling to were less jaded than today's
consumers however - he was really a pioneer of selling
books profitably through the mail.

I don't recommend this book to people of borderline
literacy or those who despise black and white movies -
they won't like it.

Today you can get it on PDF but I say buy the book itself
for a few more dollars- it's been kept in print by his
family who publishes it and does a nice job with the
binding of the paperback. ... Read More

Rating:

- Interesting record from days bygone
Everything in this book has been used and abused over and over again by marketeers.
Maybe in it's time it was indeed pioneering work - now it is just a curiousity. Things have moved on, although human nature hasn't changed one bit.

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