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Books : Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, Fourth Edition
Books and Publications Average Rating: out of 5 stars

  
: Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, Fourth Edition
See Larger Image 		Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, Fourth Edition
by: Michael Phillips, Salli Rasberry
Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780873379304
ISBN: 0873379306
Label: NOLO
Manufacturer: NOLO
Number Of Items: 1
Number Of Pages: 240
Publication Date: 2003-03
Publisher: NOLO
Sales Rank: 621488
Studio: NOLO



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Product Description:
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

*encourage customers to spread the good word about your business
*attract new customers and gain their trust
*turn dissatisfied customers into loyal supporters
*list your products or services widely and inexpensively
*plan marketing events that will keep customers involved
*encourage the media to comment positively on your business

The 4th edition includes a new chapter on using interactive websites for marketing and selling online, and provides the latest marketing trends. It also covers 'stealth marketing,' building customer trust through openness and developing your customer base through personalized marketing efforts.



Customer Reviews
Average Rating: out of 5 stars

Rating: 5 out of 5 stars - Practical - Priceless
What a great book - Practical advice that really makes sense. I'm putting these fundamentals into action already, and feel great about it. Awesome info.


Rating: 1 out of 5 stars - B. Cornelius
A choppy read with too many personal, empirical observations and too few research-based findings. The book has a very left-leaning tone. Pro-employee, anti-capitalist to a fault. I found a few of the examples to be inappropriate - for example the company literature describing the sizes and features of sex toys could have been deleted without compromising the message. Overall, a very disappointing book. There are many better resources out there. Check out Guerrilla Marketing by Levinson.


Rating: 5 out of 5 stars - Comprehensive and Up-to-Date
The authors begin the fourth edition of their book with a declarative statement: "Marketing means running a first-rate business and letting people know about it. Every action your company takes sends a marketing message." Clever ads, the authors suggest, are a waste of resources. Advertising is not effective for business building, customers lured by ads are fickle, and there are better ways to invest resources for business building. That said (Chapter 1: Advertising: The Last Choice in Marketing), the authors proceed to give us a comprehensive, practical, in-depth journey through a wide range of marketing strategies.

Topics covered include the physical appearance of your business, pricing, people treatment, openness and trust, educating prospective customers, demonstrating expertise, helping customers find you, dynamic interactive marketing, and use of the internet. A valuable section of this book deals ... Read More



 

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