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Absolut Sequel: The Absolut Advertising Story Continues
by: Richard W. Lewis

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Binding: Paperback
Dewey Decimal Number: 659.196635
EAN: 9780794603311
ISBN: 0794603319
Label: Periplus Editions
Manufacturer: Periplus Editions
Number Of Items: 1
Number Of Pages: 267
Publication Date: October 15, 2005
Publisher: Periplus Editions
Sales Rank: 512100
Studio: Periplus Editions

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Editorial Review:

Product Description:
Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.
This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, 'the consumers drink the ads as much as they drink the vodka.'

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Fun Book Where the Story Continues
While I am not a drinker, I have always been impressed with the Absolut advertising program and its success. Absolut has set an example for product marketing to the extent that drinkers and non-drinkers have enjoyed the ads and take a moment to look. The successful advertising program has most likely made Absolut a known brand. The Sequel continues with the more recent ads. Having the first book I always wondered if there would be a Sequel. For anyone interested in art and advertising both books are an excellent source of inspiration.

Rating:

- As advertised
This book is good, but not as good as the first. I think it has some of the ads that are more obscure.

Rating:

- cool book
the book is good for absolut collectors.
I suggest to have it. regards

Rating:

- Absolut Necessity.
This book is an Absolut MUST for any coffee table. Full of very informative stories about a lot of the ads and different campains that were released over the last 10 years or so. And it has a wonderful section dedicated to the fans of the ad campaign and all stuff Absolut.

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