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Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design (Adaptive Path)
by: Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba

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Binding: Hardcover
Dewey Decimal Number: 658
EAN: 9780596516833
Format: Illustrated
ISBN: 0596516835
Label: O'Reilly Media, Inc.
Manufacturer: O'Reilly Media, Inc.
Number Of Items: 1
Number Of Pages: 186
Publication Date: March 26, 2008
Publisher: O'Reilly Media, Inc.
Sales Rank: 175998
Studio: O'Reilly Media, Inc.

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Editorial Review:

Product Description:
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In 'Subject to Change: Creating Great Products and Services for an Uncertain World,' Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Amazon.com Review:
The world in which we live and work is subject to change without notice, and succeeding amidst that uncertainty requires continuous improvement. The key to creating successful products and services in a rapidly changing world is not resistance to unexpected change, but the flexibility to adapt to it. With that in mind, Subject to Change presents ideas that will help you improve your work designing products and services that provide great experiences for your customers.

Praise
'Short, but powerful. Easy to read, yet profound. I’ve been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful.'
Don Norman
Author of Emotional Design and Design of Future Things
Co-Founder Nielsen Norman group

'Customers don’t care about how innovative you are. They just want to be happy and satisfied. Learn from Adaptive Path a passion for finding and solving the problems that will matter to customers no matter what the future brings.'
Scott Berkun
Author, The Myths of Innovation

'Wake up. The future of business isn’t about flying cars and robot butlers. Creating the future is really about changing the way your company connects with its customers. Use this book as your guide.'
Jeffrey Veen
Design Manager, Google

'Subject to Change presents complex, challenging ideas in simple, compelling language, with illuminating examples and no shortage of memorable phrases. At once authoritative and nimble, the book itself is an example of the kind of experience the authors admire. No matter who you are, it will change the way you think about design.'
Michael Bierut
Partner, Pentagram
Author, 79 Short Essays on Design

'The principles set out in Subject to Change are essential for the design of any product, but especially relevant for the fast-moving world of web software. It used to be the case that a software product was designed once, and refreshed every couple of years. Software is no longer a product. It is a process, a dynamic service that evolves as it responds to constant interaction with its users. The essence of Web 2.0 design is to create a dynamic framework that harnesses the collective intelligence of customers in such a way that the software becomes almost alive. This terrific book teaches the mindset required for this new kind of design.'
Tim O’Reilly
Founder and Publisher, O’Reilly Media

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Subject to Change is a great book for shifting your mindset in customer service
'Subject to Change' is a valuable addition to the modern business person's bookshelf. I should note that this would be an especially great tool for marketers and publicists, research and development teams, as well as application developers.

The Adaptive Path team took a fungible approach to writing this book, as an organization that is interested in anticipation of the ever-changing needs of the expectations of their customers.

In the late Nineteenth century, inventions and innovations were largely based on new advances in technology available at the time. The kludgy inconvenience of these early technologies were simply 'part of the experience.' This book sites Eastman's Kodak Camera as perhaps the first example of a company having the foresight to anticipate a customer's needs. Until then, photographers were hobbyists, scientists, and tech geeks of the age. Eastman's brilliant vision of ... Read More

Rating:

- Good choice for an intro to experience-led design
In an accessible tone, Subject to Change articulates what should now be taken for granted in product design: that products designed around real peoples' needs and desires will win over those engineered to meet theoretical expectations. Using Adaptive Path's experience as examples (and perhaps emphasising the consultancy's achievements more often than necessary), the authors make an easily-digestible case for implementing an experience design strategy in favour of blindly over-engineering complex products.

The book suggests that engineering-led product optimization improves but doesn't innovate. On the other hand, placing real customers at the center of the design process is shown as a shortcut to delivering more relevant, useful and successful products.

Adaptive Path are arguably thought leaders in this space, and the style of writing here shows their desire to advertise the company's experience. ... Read More

Rating:

- Provides basics for designing products for web software and competitive advantage alike
SUBJECT TO CHANGE: CREATING GREAT PRODUCTS AND SERVICES FOR AN UNCERTAIN WORLD provides basics for designing products for web software and competitive advantage alike - but to limit it to computer collections would be a shame. It's the college-level or public library collection specializing in innovative business solutions who will find it a powerful discussion of strategy and futuristic thinking processes, packed with real-world examples.

Diane C. Donovan
California Bookwatch

Rating:

- An excellent strategic overview of new product development practices
Subject to Change presents an excellent strategic overview of new product development practices for media and physical interaction products based upon the consulting practice of Adaptive Path. It mentions, and briefly summarizes such practices as paper prototyping, persona's, wireframe mockups, storyboards and Wizard of Oz simulations. Several historical and current examples such as Apple's iPod and George Eastman's original camera are briefly highlighted. The book definitely provides a strategic overview of current product development practices, highlighting those of "Experience Design". It is most suitable as a supplement to Ulrich and Eppinger's Product Design and Development for an MBA product development course or as a stand-alone strategy guide for an Art School course in new media design. For the practitioner, this book certainly highlights modern practices of experience design and product development as they affect ... Read More

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