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Web Analytics: An Hour a Day
by: Avinash Kaushik

List Price: $29.99

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Binding: Paperback
Dewey Decimal Number: 025.04
EAN: 9780470130650
ISBN: 0470130652
Label: Sybex
Manufacturer: Sybex
Number Of Items: 1
Number Of Pages: 480
Publication Date: June 05, 2007
Publisher: Sybex
Sales Rank: 1417
Studio: Sybex

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Product Description:
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- The only book on Web Analytics you'll ever need
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.

I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff!

Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're ... Read More

Rating:

- Not enough GA application info
My only issue is that the book doesn't address how to use google analytics more. He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.

Rating:

- Gold Standard
This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.

Rating:

- Analytics for the intermediate user....
I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis- definitely worth the time investment.

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