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The Tipping Point: How Little Things Can Make a Big Difference
by: Malcolm Gladwell

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Binding: Paperback
Dewey Decimal Number: 302
EAN: 9780316346627
ISBN: 0316346624
Label: Back Bay Books
Manufacturer: Back Bay Books
Number Of Items: 1
Number Of Pages: 304
Publication Date: January 07, 2002
Publisher: Back Bay Books
Sales Rank: 105
Studio: Back Bay Books

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Product Description:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Amazon.com:
'The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life,' writes Malcolm Gladwell, 'is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.' Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a 'Connector': he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere 'wasn't just the man with the biggest Rolodex in colonial Boston,' he was also a 'Maven' who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the 'stickiness' of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that 'tipping point,' like 'future shock' or 'chaos theory,' will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Interesting stories, not that useful

With 900 other reviews, I'll keep this one short. The Tipping Point by Malcolm Gladwell is an enormously interesting read. It tries to answer the question why and how certain ideas 'tip'. How they spread and become popular. Malcolm uses a huge amount of interesting stories from different domains to try to make his points. For me, the collection of stories was probably more interesting than the points he tried to make. The stories were well written.

Related to tipping, he argues that there are three rules related to an social epidemic. The law of the few (a few people can have a huge impact), the stickiness factor (a message can be constructed to be more sticky) and the power of context (the context can influence the message which is being spread enormously). The rest of the book contains chapters related to each of these rules. Every chapter summarizes the rules and tells stories of where the ... Read More

Rating:

- A year later and I'm still marveling over this book!
I've heard Malcolm Gladwell speak, and he's superb! In this innovative book, whether he's referring to the Maven, or the Connector, it's relatable to all individuals. If you're looking for a light leadership book that brings up very INNOVATIVE topics, this is it! For additional tips on leadership, I'd also recommend taking a course at www.corporatetrendsetters.com.

Rating:

- Fundamental Reading
With social networking and user generated content (UGC) flooding the web, businesses are struggling to find ways to harness and direct this power. There exists an extensive collection of blogs, books, news articles and podcasts that offers advice about techniques to jump-start user adoption and gain stickiness, but these tend to focus on execution and not on concept. The dialogue generally advocates creating new communities, controlling messages within existing communities, and monetizing concepts, but fails to answer the fundamental question, "Why do people adopt certain ideas and not others?"

Enter Malcolm Gladwell's book, The Tipping Point. This is not a new book. It was published in 2002 and doesn't mention a single Internet technology or concept, instead focusing on how "epidemics" spread - From Paul Revere's success in his midnight ride to why kids love Blue's Clues to syphilis' spread ... Read More

Rating:

- Gladwell Points Out Some Very Insightful Tips!
"The Tipping Point - How Little Things Can Make a Big Difference" by Malcolm Gladwell gave me insight into trends as seen through his eyes. I loved it!

Gladwell caught me off-guard when he discussed the racial tipping point that affects the real estate market of a neighborhood. But that was not the most surprising. What surprised me the most was how low a percentage of new property owners could influence the change from a sellers market to a buyers market.

There were many times when he seemed to veer off his subject and I started wondering where he was going with the point of the story. Then he would pull it all together and I could see exactly why he said something the way he said it.

Gladwell points out common traits in typical public interest/popularity and how that relates to sales and marketing.

In each example, he explains the patterns that show the slow ... Read More

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