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Blink: The Power of Thinking Without Thinking
by: Malcolm Gladwell

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Binding: Hardcover
Dewey Decimal Number: 153.44
EAN: 9780316172325
ISBN: 0316172324
Label: Little, Brown and Company
Manufacturer: Little, Brown and Company
Number Of Items: 1
Number Of Pages: 288
Publication Date: January 11, 2005
Publisher: Little, Brown and Company
Sales Rank: 2541
Studio: Little, Brown and Company

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Editorial Review:

Product Description:
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

Amazon.com Review:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of 'thin slices' of behavior. The key is to rely on our 'adaptive unconscious'--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us 'mind blind,' focusing on the wrong cue leaves us vulnerable to 'the Warren Harding Effect' (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the 'dark side of blink,' he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Surprisingly good
Are you interested in how the mind works? Do you ever wonder why people do what they do? Do you like reading short case studies of interesting historical events? Do you have to make quick decisions under pressure? Are you interested in music, art, politics, or psychology? If your answer is yes to any of the above, this book is for you!

This book was recommended to me by one of my professors in my MSW program. I have been wanting to read it since then and just barely picked it up from the library. Because I had high expectations, I was worried that I would be let down. I am happy to report that I was not!

This book is well organized as the author takes you through various case studies and research experiments. The logic was easy of me to follow and his style of writing kept me entertained. More than once I stopped in the middle of a chapter to write down a term, person, or website to look ... Read More

Rating:

- Tipping Point It Ain't
I didn't care for this book much--certainly not as much as I did the author's previous Tipping Point. This one seemed no more than a bunch of magazine articles strung together, with no over-arching vision or even a unifying thesis.

Ostensibly, it's about the power of the unconscious in judgment. But there's no Freud in there (neither Siggie nor Anna) except an interesting quote that a reader of the first edition sent him that Gladwell stuffed into the "Afterward." There's also no Butler (who wrote several books on unconscious memory--including one entitled Unconscious Memory) and no William James, who discusses the nature and power of unconscious thought very interestingly in Varieties of Religious Experience as well as in his massive Psychology. In fact, Gladwell doesn't seem very widely read in this subject at all: he just goes the interviewer route here, talking to loosely connected "experts" ... Read More

Rating:

- We know more than we think we do
My waking eyes have been opened to what my subconscious has already seen . . . This book brought to light the fact that our subconscious operates at a much faster speed than our conscious minds and that it's our conscious that often trips us up during problem solving. I think this notion aligns perfectly with suggestions promoted many leaders such as, "go with your heart," and "trust your instincts." Overall, I thought is was a great read!

Rating:

- thanks for great service
We received the book as promised in 2 days and it was in great condition.

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