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Blink: The Power of Thinking Without Thinking
by: Malcolm Gladwell

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Binding: Paperback
Dewey Decimal Number: 153.44
EAN: 9780316010665
ISBN: 0316010669
Label: Back Bay Books
Manufacturer: Back Bay Books
Number Of Items: 1
Number Of Pages: 320
Publication Date: April 03, 2007
Publisher: Back Bay Books
Release Date: April 03, 2007
Sales Rank: 188
Studio: Back Bay Books

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Editorial Review:

Product Description:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of 'thin slices' of behavior. The key is to rely on our 'adaptive unconscious'--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us 'mind blind,' focusing on the wrong cue leaves us vulnerable to 'the Warren Harding Effect' (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the 'dark side of blink,' he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff

Amazon.com:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of 'thin slices' of behavior. The key is to rely on our 'adaptive unconscious'--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us 'mind blind,' focusing on the wrong cue leaves us vulnerable to 'the Warren Harding Effect' (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the 'dark side of blink,' he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Great Book for the thinking person
This book is required reading for all incoming freshman at the top ranked engineering school in the U.S. The book is very readable, insightful, and useful.

Rating:

- The decisions you make in the blink of an eye
A fascinating study of how the mind works and the effects our gut reactions can have on our decisions, "Blink" hammered Gladwell's point into me in an engaging and entertaining read. The writing is easy but intelligent, and I loved the specific examples and stories, particularly one about the war games. Not only do they help support Gladwell's notion but they're enough to create enjoyable stories by themselves.

The main idea I took away? First impressions aren't everything, but they're a lot more than you realize.

Rating:

- Expanded Thinking
A very interesting and clever book. We know more than we might think when it comes to making judgments. Malcolm Gladwell provides excellent examples of how we can improve our decision making by paying more attention to our intuitive side. He's not suggesting that information gathering and research be ignored, only that we also consider the benefits to be derived from learning and making decsions in a different way. His examples are fascinating and the book's long term high ranking is well deserved. It's a hard book to put down.

Rating:

- Think too long and you'll miss it ...
Where does it all go, after you are done experiencing the experience, thinking the thought, feeling the feeling? Nothing is ever lost. The subconscious is like a vast warehouse, limitless, in fact, and as Malcolm Gladwell illustrates in "Blink," we access all that is stored in that warehouse with every blinking and waking moment.

Usually, we call this instant access - gut instinct. Or, the inner voice of wisdom. Instinct, however, is nothing magical or mysterious. It is simply our accumulated and stored knowledge over a lifetime. If there was ever an argument for listening to those who have some serious and well-lived years under their belts, this is it. "Blink" illustrates with numerous and widely varied examples how life experience, the more the better, contributes to our ability to make quick, yet sound decisions. In fact, the quicker, the better.

"Blink" is about what the author calls ... Read More

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