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Gut Feelings: The Intelligence of the Unconscious
by: Gerd Gigerenzer

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Binding: Paperback
Dewey Decimal Number: 153
EAN: 9780143113768
ISBN: 0143113763
Label: Penguin (Non-Classics)
Manufacturer: Penguin (Non-Classics)
Number Of Items: 1
Number Of Pages: 288
Publication Date: June 24, 2008
Publisher: Penguin (Non-Classics)
Sales Rank: 233509
Studio: Penguin (Non-Classics)

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Product Description:
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell’s Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition—a suite of gut feelings that have evolved over the millennia specifically for making decisions. “Gladwell drew heavily on Gigerenzer’s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma” (BusinessWeek).

Customer Reviews

Average Rating: out of 5 stars

Rating:

- A little knowledge is a good thing, but a whole lot is best
We seldom have full information, and we seldom have enough time to deliberate. Pure reason, in other words, is impractical in a bustling world. But we must decide, every hour, matters that affect us. So we exercise our gut feelings.

What is intuition, and where do we get it? Its very nature makes it elusive. Gigerenzer's contribution is to try to answer these hard questions.

The archetype is the fielder chasing a fly ball. A logical solution would require an intricate calculation of speed, distance, motion, and trajectory. No time. So the fielder applies an instinctive rule that he has learned from having chased thousands of fly balls: "keep the ball at a constant bearing from yourself". (Mariners, by the way, apply the rule consciously: a moving ship at constant bearing will hit you.) It works.

Such rules of thumb work in millions of other applications, ... Read More

Rating:

- some interesting points, but...
... kind of loses steam half way through the book.
has some interesting thoughts/points that are intriguing, but could have been conveyed in half as much pages.

Rating:

- Entertaining stories, no insight
The subtitle of this book is "The Intelligence of the Unconscious", and the material on the flyleaf begins, "How does intuition work?" The book never answers this question. In the first chapter, the author says that intuition works by using rules of thumb. He doesn't give evidence for this assertion, nor does he really explain how we develop these rules of thumb. I am left with the question "Where do the rules of thumb come from?" The rest of the book is devoted to specific rules of thumb that he recommends (although if he needs to recommend them it is not clear to me how they are related to intuition) and to topics peripherally related to intuition. Most of them have been done better by others.
Gerd Gigerentzer appears to be a highly respected researcher who has done important work in the field of intuition, and I hoped for a lay exposition of his "breakthrough research". Perhaps he just tried to dumb it down too much, ... Read More

Rating:

- Just Okay
This is pretty interesting Stuff. It is more like a series of magazine articles than a unified book, but it is an interesting idea, and in a way, an empowering book. One that says Trust yourself, and backs it up with good reasons.

It does seem to me that it would be easy to misread this book and say that everyone can just play their hunches all the time. And I can't shake the sense that the persons who are best at this are already skilled. He notes a study for example that found highly skilled athletes were actually better if they just went out there and did their sport without analyzing it and replaying the videotape and thinking about every at bat for example. So does that mean just your instincts, or practice more?

I will sya the book conveys complicated statistical information in a lively fashion without losing the reader in crushing numbers. However, once the initial, provocative thesis is established, ... Read More

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