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Deluxe: How Luxury Lost Its Luster
by: Dana Thomas

Used Price: $4.60
Third Party New Price: $4.00

Binding: Paperback
Dewey Decimal Number: 306
EAN: 9780143113706
ISBN: 0143113704
Label: Penguin (Non-Classics)
Manufacturer: Penguin (Non-Classics)
Number Of Items: 1
Number Of Pages: 384
Publication Date: July 29, 2008
Publisher: Penguin (Non-Classics)
Sales Rank: 171266
Studio: Penguin (Non-Classics)

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Editorial Review:

Product Description:
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Absolutely Fantastic!!
This book is an easy, wonderful, entertaining and informative read that will bring you in from the first sentence. It is a requirement for anyone who is interested in the luxury market. You will not want to put it down.

Rating:

- A Must Read for anyone who Buys Anything Designer!
This book was recommended by a fellow handbag collector, so I decided to give it a try. Once I opened it up and started reading, I could not put it down! As riveting as some of the best novels I read, I couldn't wait to read the next page/chapter!!

It was so interesting learning the back stories of some of today's most coveted designers and to know about what really happens behind the scenes. It truly is an eye opener and changes your views on luxury brands and what designer labels really mean in today's society.

Will it stop me from buying my favorite designers? No, but it does make me see them in a different way.

If you're buying designer items for the name and prestige it brings, this book will likely change the way you shop or how you choose your items. But if you've always bought purely based on your own personal tastes and are NOT influenced by the latest trends ... Read More

Rating:

- Is mass market luxury possible, or an oxymoron?
To what extent does the idea of 'luxury' correspond with the reality of a luxury brand?

That's the question at the heart of Deluxe, in which veteran fashion reporter Dana Thomas leaves no Gucci logo or Birkin bag unturned in search of an answer. Historically, the brand WAS the luxury good -- without exclusivity and superb quality, old money simply wouldn't buy the item in question. But in the latter decades of the 20th century, a new breed of luxury moguls from LVMH's Bernard Arnault to the Versace clan have brought their goods -- or least a solidly profitable subset of them. principally accessories -- to the middle market. What has been lost and gained over the course of that transformation?

Thomas takes us to the scene to explore that question -- whether it's to the production lines in Paris or China, the offices of the fashion moguls and the stores where customers queue up to buy coveted ... Read More

Rating:

- Excellent
What an excellent easy to read book. It's always good to get an "insiders'" view of an industry such as the luxury goods industry. I had never thought about the way they market or the activities that they cover until reading this book. It is definitely worth the time to read.

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