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Books : Naked Consumer: How Our Private Lives Become Public Commodities
Books and Publications Average Rating: out of 5 stars

  
: Naked Consumer: How Our Private Lives Become Public Commodities
See Larger Image 		Naked Consumer: How Our Private Lives Become Public Commodities
by: Erik Larson

Amazon.com's Price: $16.00
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Used Price: $0.16
Third Party New Price: $3.58
Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 658.834
EAN: 9780140233032
ISBN: 0140233032
Label: Penguin (Non-Classics)
Manufacturer: Penguin (Non-Classics)
Number Of Items: 1
Number Of Pages: 288
Publication Date: February 01, 1994
Publisher: Penguin (Non-Classics)
Sales Rank: 703528
Studio: Penguin (Non-Classics)



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Editorial Review:

Product Description:
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.



Customer Reviews
Average Rating: out of 5 stars

Rating: 5 out of 5 stars - Principles of data collection and data use in marketing
Even though written in the early nineties, amazingly timely today (2008). Certainly technology has evolved and made data gathering exponentially easier, but the principles remain the same. I am a marketeer, so I read it not as the criticism the author intends it but as a primer of all the opportunities and implications related to data collection and aggregation. Erik Larson considers an affront to his privacy getting a sample package from P&G at his house before he is even back from the hospital with his newborn baby, to me it is just excellent data collection and marketing.

I would love to read an updated edition taking into account all the new technology.


Rating: 5 out of 5 stars - I am ashamed to be a Marketing person
I graduated with a Bachelor of Science in Marketing. Let me just say that this book is the greatest. It even made me ashamed to be a marketing person! Enough said!


Rating: 5 out of 5 stars - Great book about the excesses of bureaucrats and marketers..
..who invade and abuse the privacy rights of citizens around the world. Read this well written overview and realize that we can all be victimized by the excessive zeal of those who wish to profit from or control us...



 

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