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Books : Strategy: Core Concepts, Analytical Tools, Readings with Online Learning Center with Premium Content Card
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: Strategy: Core Concepts, Analytical Tools, Readings with Online Learning Center with Premium Content Card
See Larger Image 		Strategy: Core Concepts, Analytical Tools, Readings with Online Learning Center with Premium Content Card
by: Arthur A. Jr. Thompson, John E Gamble, A. J. Strickland III
Binding: Paperback
Dewey Decimal Number: 658
EAN: 9780073203348
ISBN: 0073203343
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 512
Publication Date: May 25, 2005
Publisher: McGraw-Hill/Irwin
Sales Rank: 135218
Studio: McGraw-Hill/Irwin



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Editorial Review:

Product Description:
STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.



 

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