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The Inside Advantage
by: Robert H. Bloom, Dave Conti

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Binding: Hardcover
Dewey Decimal Number: 658.812
EAN: 9780071495691
ISBN: 007149569X
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 240
Publication Date: September 26, 2007
Publisher: McGraw-Hill
Sales Rank: 349567
Studio: McGraw-Hill

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Product Description:

Be the Driving Force Behind Your Company's Growth

Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.

This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.

Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.

Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.

Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Great book
This is one of the best books on defining ones business and doing it right. I was totally engrossed with it. We had a meeting where 9 of us had read it and we followed what we had read and were very excited about the results accomlishing in one day.
A must read for anyone with a product or service that wants to grow and be and be an industry leader.

Rating:

- Simple, Strategic and Smart
As a business owner, focus on growth is the essential driver of our performance and success. The Inside Advantage offers a clear, smart and strategic pathway to clarify your unique advantage in the marketplace and bring it to life in every aspect of your business.

Our agency leveraged these simple steps and helpful tools to hone our business strategy and nearly double our revenues and staff in one year.

Bob Bloom offers decades of advertising expertise, real world examples and actionable insights that make this a must read for entrepreneurs working at every stage, size and scope of business development.

Rating:

- I Highly Recommend the Book and Process
I have read the book, seen Mr. Bloom speak and I have taken my team through the growth discovery process that Mr. Bloom has outlined in The Inside Advantage. His process has been an incredible insite for myself, my team, and our company. The process he describes helps a company discover WHO their core customer really is that they should target. This really helped us gain a more laser like focus for the customers of our software company that we did not have before. The WHAT and the HOW raised our awareness so that we could understand clearly what it is we have to offer and how we do it. The OWN IT is a key because it allowed us to define items that would ensure we executed.

Any of you that are big fans of Jim Collins book "Good to Great" and the hedgehog principle, will love this book. Why? Because discovering your hedgehog is not easy and "The Inside Advantage" gives you a process to look inside your ... Read More

Rating:

- A must read!!!
I'm an avid reader of business books and I have to say this one ranks near the top. With all of the competition out there, it's crucial to not allow your company to get lost in the crowd. This book gives you an ACTION PLAN for identifying what makes your company unique and how to attract the best kind of customers for business growth. I've always been one to beat to my own drum, but this book reinforced the message and allowed me to refine my USP (unique selling position) even further. A great business tool! Thank you Bob, for sharing your wisdom!

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