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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely

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Binding: Hardcover
Dewey Decimal Number: 153.83
EAN: 9780061353239
Format: Roughcut
ISBN: 006135323X
Label: HarperCollins
Manufacturer: HarperCollins
Number Of Items: 1
Number Of Pages: 304
Publication Date: February 19, 2008
Publisher: HarperCollins
Release Date: February 19, 2008
Sales Rank: 248
Studio: HarperCollins

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Customer Reviews

Average Rating: out of 5 stars

Rating:

- Insightful quick read
In this book, Dan Ariely describes some of the ways people act and react to various real life economic situations. He provides great insight into context of why we do some of the things we do and supports his conclusions with examples of some of the research he has performed with other researchers.

Incredibly well written and a quick read.

Rating:

- Great Read for Communicators
I found this to be a pleasant and thought-provoking book. I recommend it to anyone who wants to understand the fundamental underpinnings of human behavior. All of Ariely's observations are research-based and are presented in an extremly accessible manner.

One chapter of the book struck me as particularly important for communicators. "The Cost of Social Norms" explores the benefits and the risks of creating a social versus a purely business relationship with customers.

Done well, the social approach develops longer-term deeper relationships between the customer and the business. The customer acts on a sense of connectedness in the business and sustains the relationship through continued interactions and transactions.

Done poorly, the social approach can create a break-up with all the animosity of a nasty divorce.

This one is staying on my bookshelf.

Rating:

- Amazing read!
This book suprised me with its deft mix of accessible reading and intelligent summary of research. The author's conclusions are easy to understand, easy to believe considering his research, and easy to apply to all sorts of areas of life. Applying his observations can improve a person, business, or a country economically, socially, and emotionally. You simply have to read this book to understand it. And it is well worth it.

Rating:

- Figure Out People By Identifying Patterns
In writing and speaking on the subject of human behavior, I often remind people the secret to dealing with a person's explosive anger. Although the anger may be unexplainable, the explosions are quite predictable.

Such is the framework of a relatively new discipline called behavioral economics, which is featured in Dan Ariely's book, "Predictably Irrational-The Hidden Forces That Shape Our Decisions." Where standard economics presumes humans to be rational beings, Dan Ariely and the theory of behavioral economics portend we are not only fundamentally irrational, but that we make the same mistakes over and over.

Ariely has plenty of fascinating research to back up his claims, including information on procrastination, a suggestive language technique called priming, a marketing technique referred to as "decoy pricing" and why, as a society, we steal from our own employers.

Stealing ... Read More

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