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The Food Life: Inside the World of Food with the Grocer Extraordinaire at Fairway
by: Steven Jenkins, Mitchel London

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Binding: Hardcover
Dewey Decimal Number: 641.31
EAN: 9780061231681
ISBN: 0061231681
Label: Ecco
Manufacturer: Ecco
Number Of Items: 1
Number Of Pages: 256
Publication Date: July 01, 2008
Publisher: Ecco
Release Date: July 01, 2008
Sales Rank: 552076
Studio: Ecco

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Editorial Review:

Product Description:

From Fairway Market's master buyer and author of the hugely successful Cheese Primer comes a celebration of the store's extravagant food collection and the stories surrounding its culture.

Fairway, a local institution in New York City for more than fifty years, is the busiest food store in the world. There shoppers can find innumerable artisanal food products, which, for three decades, Steven Jenkins has traveled the world to find. With a wonderful narrative and anecdotes from the man who personally brought so many of the world's greatest foods to New York and the United States, readers will become more enthusiastic shoppers and better cooks. Jenkins's longtime associate, Mitchel London, provides recipes that will attract not only Fairway customers but any home cook who has access to great ingredients.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- The most effusive, hyperbolic food book ever, in any universe.
I grew up sandwiched between Fairway and Zabars. I discovered cheese thanks to Steve Jenkins' defunct column on starchefs.com. I've read The Cheese Primer cover to cover multiple times. But this book didn't make good use of his talents. When he writes about cheese he is excellent - when he writes about most other subjects he is effusive. The chapter on olive oil doesn't talk about the tastes of olive oil, merely about what is not real olive oil and the various scams in the business. His language is hyperbolic when he discusses the various Fairway brand olive oils: "We consider this oil, if not the most delicious we have ever tasted, at least among the top three." That isn't accurate. Fairway brand olive oils are very good oils, and an extremely good value, but none of them are "the most delicious." The Fairway in Red Hook "might be the most dramatic piece of real estate in New York." etc. etc. The book ... Read More

Rating:

- And What A Life
I landed in New York on a hot July night in 1986, a mix of excitement and dread as I wandered the streets of my new hometown. Fairway was the first establishment I entered in New York City, before a bar, a church, a diner. But it's not the romance of my first NY store that keeps me such a huge Fairway fan. Instead, it's the superb quality, fine selection, and knowledgable staff that keep me shopping here after all these years. Those are clearly the same things that keep Jenkins at Fairway.

A wonderful exploration of specialty retailing, combined with a love affair with all things food, makes this book a must for any foodie. The recipes are fine--a few I'll try, most I won't--but it's the absolute devotion to the freshest, best ingredients that makes the reader consume this book one delicious page after the other.

One need not be a New Yorker to appreciate the quick wit or enthusiasm Jenkins ... Read More

Rating:

- Steven Jenkins has done it again
Both funny and fascinating, Steven Jenkins' account of the day-to-day running of this amazing grocery store is a real page turner for foodies. Having read "Cheese Primer" I knew the quality of his writing style already, but I wasn't prepared for this book to read almost like fiction. The cast of characters are every bit as interesting as the products they promote.
Mitchel London's wonderful recipes are a delightful bonus to an already satisfying read.

Rating:

- Bacon in book form
This book is a funny fast and irreverent guide. You can learn enough about all sorts of comestibles, though the author wouldn't use a pretentious word like comestibles when a simple clear one like FOOD would do, to impress your friends or just feel a little more secure throwing your next dinner party. Like all the best books about food it teaches you a lot about the local culture. Sounds like there's more culture in the cheese dept than in the aisles of Fairway. It's a book worth buying because you feel smarter when you're done, unlike some of the claptrap that's been written about gracious living and good eating. Unlike shopping at Fairway, which now approaches a blood sport, it doesn't matter if you lose your place the book is just as good when you go back. If you're planning a trip to NYC it's an indispensable volume.

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