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The E-Myth Physician: Why Most Medical Practices Don't Work and What to Do About It
by: Michael E. Gerber

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Binding: Paperback
Dewey Decimal Number: 610.681
EAN: 9780060938406
ISBN: 0060938404
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 144
Publication Date: January 01, 2004
Publisher: Collins Business
Release Date: January 06, 2004
Sales Rank: 46144
Studio: Collins Business

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E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

With The E-Myth Physician, bestselling author Michael Gerber focuses on the business of being a physician, rather than the work of it. He reveals a radical mind-set that will free physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients, hiring, firing, doing everything that needs to get done.

The E-Myth Physician will teach you how to:

Implement the ingenious turn-key system, a means of creating a business model that produces consistent, predictable results
Recognize, understand, and manage the four factors of money -- income, profit, flow, and equity -- and understand the impact of each on your practice
Transform your practice and your people while enabling your business to grow exponentially without your having to be there all the time.

Drawing on more than thirty years of experience working with tens of thousands of small business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results not only in the physician's practice, but, even more important, in a physician's life.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- A must-read for Doctors, Dentists, Chiropractors, Lawyers!
Already a fan of Michael Gerber's E-Myth books, this book truly is a must-read for anyone who has a professional practice. In Colorado, dental hygienists can practice independently. I recently started my own practice (http://www.DentalHygieneHaven.com), which is truly a practice (job). Thanks to Michael Gerber and this book, my practice is on its way to becoming a business. This book is bringing much sanity and predictability to my life!

Rating:

- Must read for new doctors
As an OD ready to start a new practice, this advice was invaluable. Many of us spend years perfecting our patient care, but never learn how to run a business. Easy read with some good advice.

Rating:

- B-Myth = any doctor can manage her own billing
Gerber's E-Myth theory works well in small healthcare practice: most offices fail because doctors are "technicians" with little knowledge about how to manage successful business.

Billing is an especially difficult aspect of managing the doctor's office, because it must succeed in an increasingly adversarial environment, where billing complexity creates opportunities for providers to commit fraud and for payers--to benefit at the expense of the providers. An in-house billing operation and a naive outsourced billing office owner are both helpless against insurance companies armed with significant resources devoted to denying reimbursement and including professionally managed processes and leading-edge technology.

Read Gerber's book before deciding to manage your billing inhouse or to outsource it to professionals.

Yuval Lirov, Practicing Profitability - Billing Network Effect ... Read More

Rating:

- Grade School Lessons & E-Myth Acadamy Advertisement
This is, at best the beginning part of a working business solution. Yes, Gerber makes a valid point about the E-myth concept (read other reviews if you don't know the concept) but it's really for beginners (newbs). All his books are really just advertisements,for his E-Myth Academy consulting business in the back of all his books. There is nearly no practical information. He makes his point about the E-Myth, then masterbates it endlesly, re-making that point six ways to Sunday, add nausium and leaves you wondering, well, but what should I do? Well, little lost lamb (newb), go to E-Myth web site or call the 800 number where they have a fast talking sales crew and sign up for 2 years of 700 plus a month (I haven't checked lately) consultation/classes.

After you get the point that to make your technical skill pay/function as a business you need to have business skills/know how. You can sign up for the 700 ... Read More

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