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Books : Predictably Irrational: The Hidden Forces That Shape Our Decisions
Books and Publications Average Rating: out of 5 stars

  
: Predictably Irrational: The Hidden Forces That Shape Our Decisions
See Larger Image 		Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely
Binding: Hardcover
EAN: 9780007256525
Format: Import
ISBN: 0007256523
Label: HarperCollins Publishers Ltd
Manufacturer: HarperCollins Publishers Ltd
Number Of Pages: 304
Publication Date: March 03, 2008
Publisher: HarperCollins Publishers Ltd
Sales Rank: 176294
Studio: HarperCollins Publishers Ltd



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Customer Reviews
Average Rating: out of 5 stars

Rating: 1 out of 5 stars - Cause for concern
Predictably Irrational, a book by Daniel Ariely, is an offering from the late capitalist mindset, which presents its thesis with mindboggling simplicity: "If humans had internalised no social values whatsoever, except for those of capitalist materialism, how might we expect them to behave?

The answer -- wait for it -- is obvious, as it is the title of the book that Ariely has written.

Ariely finds these tokens of irrationality everywhere. He finds them in the fact that college males' values shift towards denial of the need to concern themselves with contraception when they are aroused (as compared to the values that they emote when they are not turned on.) He finds this irrationality in the disinclination of his wife to enjoy an epidural-free childbirth, despite having stuck her hand into some icy water for a long time, in preparation for confronting the labour pain. (As a skydive instructor ... Read More


Rating: 5 out of 5 stars - Well written, can't put it down!
One of the best books I've read. Easy to relate to whether you're a marketing professional, or just the average consumer. The patterns are true and the book does a great job illustrating the research and coming up with lots of great real world examples.

I pulled off the expectations stunt with a friend right after reading the book. He came over and wanted some scotch on the rocks. I poured it, handed to him, and he asked what it was. Told him it was 21-year Glenlivet (does that even exist?). He drank nearly the whole thing commenting on it's smoothness, taste, etc. Then I went into talking to him about this book, especially the expectations chapter. Tee'd it up perfectly when I told him he had actually just been drinking J&B Scotch from the 1.5 liter bottle. All of a sudden he wasn't so thrilled with the taste. Made some comments about how it was off a litte. Sure!

Anyhow, great book. I ... Read More


Rating: 5 out of 5 stars - Amazing wouldn't begin to describe this book
At 270 pages (including TOC, Indices etc), this book is packed with an absolutely mindblowing amount of insight. I say that b/c most of the things described are things most of us seldom if ever consider. Yet they are far from trivial. All in all, this is about the most excellent book I've read. It's interesting, relevant, compelling and important. Each chapter made me rethink things about my life that to date, have been axiomatic as far as I was concerned - and all the changes are for the better. Dan Arielly is truly an admirable and amazing human being and this books contains 270 pages that shows how utterly brilliant he is

I don't think I could find anything to complain about w/ this book, hence the 5 star rating.

The strengths:
-It's very easy to read. I've read it several times and think about it frequently. I started reading the book at 10:30 PM one night and had it finished by ... Read More


Rating: 5 out of 5 stars - Worth $700 Billion, at least...
Predictably Irrational is fascinating; Predictably Irrational is informative; and Predictably Irrational is important. It will raise your awareness of all the cognitive glitches that make us do really stupid things-- even if we are otherwise really smart (or at least think we are...) Its fundamental principles have been discussed in other reviews, so I will hold back from repeating them, but make no mistake, they are worth reading for yourself. I wish that this book were not only included among standard economic curricula, but standard life curricula as well. Our current economic mess illustrates all too well the hazards of ignoring our inner idiots; Dr. Ariely's book is the 50-cent aspirin that may just help prevent such future headaches from haunting our futures. Buy it. Read it. Learn from it. And profit by it. We may all be a little crazy, but that doesn't mean we need to act like we are.



 

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